Feb 11, 2020

What does it take to market your SaaS company to your target audiences and increase conversions?

There are proven strategies that you can follow to generate buzz, build your brand, attract leads, and close sales. With the right marketing channel mix, you can scale your SaaS and achieve your revenue goals faster.

SaaS marketing involves promoting and selling cloud-based services either for a one-time or recurring fee. Marketing SaaS products has its challenges.

For example, selling a recurring service requires different marketing techniques from, perhaps, selling hardware products. This is why it is critical to master SaaS marketing strategies.

Read on for 6 SaaS marketing strategies that will boost your conversion rates:

1. Leverage SaaS Review Sites

One of the most underutilized SaaS marketing strategies is leveraging the power of SaaS review platforms.

While your services may speak for themselves, you should be proactive in lead generation. Getting your SaaS company listed on review sites like Capterra could turn out to be a goldmine.

Top SaaS reviews sites

Most SaaS review websites allow product creators to post their solutions for free. Users can also leave reviews for free. A couple of the sites offer premium features that let you better highlight your business for a fee.

If you have not yet listed your business on a SaaS review site, get listed and optimize your listing to improve your lead generation efforts.

2. Utilize Content Marketing

In the ever-evolving digital space, producing exceptional content is the only online marketing strategy that can be implemented with little to no overhead costs.

Your prospects are looking for content that speaks to their pain points. Taking advantage of content marketing as part of your SaaS strategies can help you to grow your brand while keeping costs down.

You should investigate what your target customers are searching for online when looking for your solution.

saas content marketing

Meet their needs by creating content that answers their questions. Use various tools to perform keyword research and create content around highly-searched terms that are related to your market.

3. Free Trial Incentives

No matter how outstanding your service is, getting the first customers is usually the hardest part of marketing. However, you can make things easier by offering a free trial.

Free Trial Incentives SaaS

When marketing your SaaS to knowledgeable consumers, offering free trials can drive conversions up as prospects want to test-drive a solution before they commit.

4. Simplify the Onboarding Process

Ever tried signing up for something, but then the sign-up process turns to be a nightmare?

This happens a lot, and many companies are losing business due to complex sign-up processes.

Simplify the Onboarding Process

Online consumers are impatient, and a long sign-up process will put them off from test-driving your SaaS service. Statistics show that most people spend less than 15 seconds on a website.

Therefore, you do not want to lose prospective customers because of a long and complicated onboarding process.

5. Search Engine Optimization (SEO)

SEO is a must in today’s marketing efforts. However, it has to work hand-in-hand with your content marketing strategy. Both on-page and off-page SEO tactics are crucial for SaaS marketing.

Search Engine Optimization

Create relevant content that will make you an authority in your industry. The content should be informed by what prospects are searching for. You can use tools like Google Ads Tool and SEMrush to carry out keyword research. Also, get on-page SEO taken care of.

For off-page SEO, creating links will help to build your site’s authority. There are various link building techniques you can use to make your content rank well on search engines. Social media marketing, PPC, and building quality links from authority sites are all part of off-page SEO that can help improve conversions.

6. Consider Referral Marketing

Referral marketing involves offering users incentives to invite others to sign up for your SaaS product. When done right, referral marketing can generate tons of leads for your business.

However, not all businesses take advantage of this proven marketing method.

Consider Referral SaaS Marketing

Referral marketing is not as costly as other SaaS marketing strategies. Use marketing automation to nurture and filter the leads and drive them down the path to conversion. Moreover, you can structure your referral marketing campaign to vet referrals depending on specific criteria.

The above are six marketing strategies that you can implement to improve your SaaS conversions and scale up your business.

Which strategy will you start implementing today?

You may also like to read:

Top SaaS Market Trends & Statistics for 2020

10 Best Email Marketing Tips for 2020

SaaS vs PaaS vs IaaS: Definitions, Comparison, & Examples


David Gasparyan

David Gasparyan is the founder and president of Phonexa, a SaaS company that gives businesses all the tools they need to run and optimize their marketing campaigns. David has a formal education in marketing and first started working in the digital marketing space over fifteen years ago, at a time when Google was only a search engine, Facebook didn’t exist, and the internet’s full potential had yet to be realized.

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