Nov 6, 2019

Implementing an email marketing campaign is one of the most effective ways of nurturing prospects and distributing engaging content. However, to get results from your email campaigns, there are some best practices you should follow to make sure you get the most out of your efforts.

Read on for email marketing dos and don’ts:

DO Send an Email for Each Campaign

Email traffic converts higher than traffic from other sources. Therefore, send an email for every campaign you want to promote. Use an email checklist template to avoid errors in your email marketing campaigns so that you get the desired results for your business.

DON’T Include a Lot of Links

Of course, you’ll want to direct your email recipients to the content that you are promoting. It’s acceptable to include a link or two in the email message. However, avoid too many links as they can be distracting and take away from your messaging.

DO Use Call-to-Actions

Your goal of sending an email should be to get readers to act. Therefore, make sure you use a strong call-to-action (CTA) in your content. Experiment with different CTAs to find out which ones drive the most clicks to your content. You can also use a call-to-action in your email subject line.

DON’T Use One Big Image

Using images in your emails can make them colorful and improve engagement. However, most email clients are set to block images by default due to security reasons. Moreover, images take longer to load on email, and as such, most people have disabled them by default.

Also Read: How to Develop an Effective Lead Management Process

Presenting your message in one huge image will significantly reduce the traffic you can drive to your content as it may not be visible to some of your recipients.

DO Optimize Your Content for Mobile

The majority of people today use their phones to access their emails. Therefore, make sure your email is optimized to be viewed on mobile. Not only should the message be readable, but the buttons and links should also be clickable.

DON’T Change the Sender’s Name

Your audience receives dozens of emails every day. Therefore, they have a huge mental task of determining which emails to open.

Also Read: 10 Proven Ways to Grow Your Business Effortlessly

Make it easy for your readers to recognize emails coming from your business by using a simple name that can identify with. If applicable, be sure the name your using is consistent for each campaign.

DO Personalize the Subject

In a world where consumers are bombarded with information from all quarters, you only have a few seconds to make an impact with your message. Therefore, structure your email heading to catch your email recipient’s attention. One effective email marketing strategy is personalizing the email. For example, you can mention the reader’s name or specify their city in the subject line to make them curious about your email.

DON’T Ignore the Pre-Header Text

One of the most valuable parts of an email that is, unfortunately, overlooked by most marketers is the pre-header text. Use the text area to highlight important information that will entice the recipient to open the email.

Common Questions About Email Marketing

What is email marketing?

Email marketing is strategic communication between a business and its target audience using email messaging. Email marketing makes it easy for businesses to build their brand awareness, generate qualified leads, and sell more to prospects.

What are the types of email marketing?

There are various types of email marketing campaigns that can be employed depending on your goals. Examples of the campaigns include welcome series, promotional campaigns, cart abandonment campaigns, seasonal campaigns, trigger email series, and a number of others.

Why is email marketing a favorite among marketers?

Email marketing is cheaper compared to other online marketing techniques, such as pay per click (PPC). Moreover, you can easily measure the results from your email marketing campaign and can create funnels to nurture leads and close sales easily.

What are the best email marketing services?

The best email marketing service will depend on the specific needs of your business. Before signing up for an email service, find out what features and capabilities you would need and whether the email marketing platform can be easily customized to include those features.

Phonexa’s email marketing platform, E-Delivery, contains cutting-edge tools that will help you create and implement email marketing campaigns of all sizes.


David Gasparyan

David Gasparyan is the founder and president of Phonexa, a SaaS company that gives businesses all the tools they need to run and optimize their marketing campaigns. David has a formal education in marketing and first started working in the digital marketing space over fifteen years ago, at a time when Google was only a search engine, Facebook didn’t exist, and the internet’s full potential had yet to be realized.

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