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Email marketing is critical in today’s business world. The internet has leveled the playing field for businesses when it comes to reaching…

To ensure optimal ROI, marketers can use various analytics tools to measure and manage the performance of their marketing campaigns. Real-time tracking…

Here are some ways in which successful SaaS companies are developing and fortifying their multi-channel marketing strategies.

What does it take to market your SaaS company to your target audiences and increase conversions? There are proven strategies that you…

The data uncovered by both call tracking and call intelligence software present you with an opportunity to understand your prospects and how to approach them.

With stiff competition in the SaaS industry, you need to implement advanced strategies that will keep you on top of your competition. Here are four tips for reducing churn in your SaaS business.

The insurance industry is in the midst of a sea change thanks to rapid technological development. This much was obvious when Phonexa…

When you are marketing your business, you must work hard and use every tool at your disposal to connect with prospective customers….

Software as a service (SaaS) is one of the fastest-growing industries in the tech space. The scalability brought about by cloud computing,…

To get results from your email marketing campaigns, there are some best practices you should follow. Read on for email marketing dos and don’ts.